Email Muscle Power
Keeping in touch with customers is vital online

The use of email is a very big subject, however here's the highlights.  I'm sure you like the solution so be sure to read this brief article to the end.

The fortune is in the followup

Let's face it people land on websites then flip to the next. We all lead busy lives these days.  Even if people buy from you they'll often forget about your site.  With email marketing you can stay in touch.  A repeat sale is easier, cheaper and often there for the taking if only you stay in touch effectively.

The challenge

The key is to use permission based email marketing. Since the CAN-SPAM Act of 2003 it is now suicide to simply just email people without ensuring you have their permission.

Just adding someone to you list without verifying they are who they say they are is not worth contemplating.  Worse still is pestering someone who is interested in your site such that they are turned off by the approach.

The more you think about the pain involved it all starts to look very doom and gloom.

The Solution

Thankfully there are simple and effective solutions out there.

Want to learn more about managing your email marketing campaigns professionally ?

NB : if you are on the receiving end of spam then be sure to read the brief Kill Spam article.